All audio/podcasts must comply with current standards and specifications as outlined by Open Learning Labs, including the inclusion of any required Open Learning Labs identifiers within individual audio streams and/or as part of the audio player.
Sponsors may be acknowledged within the “skin” of the media player used to stream audio messages within a program site.
- A static 88x31 pixel logo may be used for each sponsor.
- Logos are persistent in the player during the stream.
- No more than 6 logos may appear within the player skin at any given time.
- Logos may only appear at the bottom of the player frame.
Sponsors may also be acknowledged with a streamed or downloaded audio message.
All audio messages must be preceded by the following preamble language: “Support for this program provided by…”
Producers must adhere to the parameters outlined in this document, but to the degree that specific Open Learning Labs parameters for audio sponsorship messages change, existing implementations will be “grandfathered” and will not require that the producer retroactively update those messages.
Message Length:
Promotional Clips
- Sponsors may be acknowledged by company/organization/brand name and tagline only.
- Up to :07 may be used to acknowledge all sponsors in promotional clips that are at least 1 minute in length.
Program Segment
- Sponsors may be acknowledged by company/organization/brand name only.
- Up to :07 may be used to acknowledge all sponsors in a program segment under 2 minutes in length.
- Up to :15 may be used to acknowledge all sponsors in a program segment over 2 minutes in length.
Full program stream
- Up to: 15 may be used to acknowledge all sponsors in a full program stream.
- For full streams only, producer may use the existing broadcast underwriting credit pod that has been approved for on-air. This credit must appear in the same location as the program broadcast, and must be fast forwardable. If the full broadcast credit is used, the producer may not insert any other sponsorship messages in the full program stream.
The preamble language will be considered in conjunction with the time limits outlined above. In the case when an on-air credit is repurposed for use online, the producer is responsible for clearing all rights for that credit to be streamed.